This comprehensive subject in design fundamentals introduces students to design principles including colour, hierarchy, balance and alignment. Emphasis is placed on using symbolic language and archetypes to build effective communication through strong visual narratives. Tutorials, projects and in-class exercises facilitate a thorough understanding of communication design basics.
Typography is a language unique to communication design and in this subject, students gain pragmatic typesetting skills along with a passion for the rich history and technical artistry of type. Students are encouraged to foster a love for type through research and observation, with a view to building a sound tool kit for effective use of type as a fundamental aspect of design.